Maybe Sarasota has seen a breakthrough.
Wednesday morning the local election news had stories about voters that were really negative about the negative ads. (Two negatives make a positive, right?)
Keith Fitzgerald commented that he believed his opponent's negative ad was an element of his victory. Here is a Democrat, first time political office candidate, in a heavily Republican district that refused to run a negative ad even though his opponent did so. He did have harsh words about his opponent's use of false statements in her ad. But he stuck to the promise he made - he would not run negative ads.
In the end Fitzgerald won a close contest.
We hope that other negative ad producers take note of this result and think long and hard in future Sarasota political campaigns.